~ The technology platform will provide end-to-end management of TCNS’s post-purchase operations integrating all of its physical and digital touchpoints including its website, online marketplaces, and physical stores across the country ~
2nd April 2024, Mumbai: TCNS Clothing Company, India’s leading women’s ethnic wear brand, has deployed Unicommerce’s integrated post-purchase technology stack to strengthen its omnichannel operations. The company has already been leveraging Unicommerce’s multi-channel order management and warehouse management system to build robust e-commerce operations and amplify its consumers’ shopping experience.
TCNS, which owns brands including W, Aurelia, and Wishful, will now be powering its store fulfillment by leveraging Unicommerce’s omnichannel capabilities to serve its customers across online and offline channels.
With Unicommerce’s omnichannel retail management system, TCNS will enable its brands to merge all online and offline sales channels, thus offering a seamless shopping experience to its customers across its brand websites, marketplaces, and physical stores.
With the recently launched endless aisle feature, in-store customers will be able to make purchases for products that are either unavailable at the store or are currently out of stock, with stores having them delivered to their doorstep.
At present, the company offers a variety of products listed across multiple marketplaces as well as its websites, physical stores, and premium multi-brand stores. With Unicommerce’s comprehensive technology, TCNS strengthens its consumer-centric approach enhancing the overall shopping experience for its customers.
Speaking about the company’s Omnichannel vision and partnership with Unicommerce Shivaprasad Eregowda, E-commerce Business Head at TCNS Clothing Company said, “In today’s fast-evolving market, it has become imperative for us to have omnichannel capabilities to be able to offer excellent customer satisfaction.
Talking about the partnership, Kapil Makhija, MD & CEO of Unicommerce said “India’s retail industry is evolving and as more and more brands continue to adopt omnichannel technology, they are not only able to streamline their operational processes but are also enhancing the post-purchase experience for their end consumers.
Unicommerce is India’s largest e-commerce enablement SaaS platform in the transaction processing layer, in terms of revenue for the financial year concluded March 2022. The company’s suite of SaaS solutions enables end-to-end management of e-commerce operations for brands, retailers, marketplaces, and logistics service providers.
