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Under Armour & Maryland extend partnership.

Published: June 19, 2024
Author: Fashion Value Chain

The University of Maryland has extended its partnership with Under Armour for 12 more years, reaffirming their commitment to athletes and the brand’s heritage. This renewed partnership aims to take their collaboration to the next level and continue supporting athletes.

Maryland has had a strong partnership with Under Armour since the company’s inception, with founder Kevin Plank having been a student-athlete at the University. The brand has provided eye-catching uniforms for Maryland’s sports teams, leading to 19 national championships and over 100 conference championships. Since joining the Big Ten in 2014, the Terps have won 49 conference championships, making them one of the top programs in the conference.

The University of Maryland is special to Under Armour as it is where their brand was founded. They are looking forward to working closely with the university’s elite athletes and tapping into their innovation hub. Under Armour’s CEO, Kevin Plank, promises to provide the Terps and all schools they outfit with innovative products to help them succeed.

Under Armour has been outfitting Maryland’s football program since 2004, making them the first collegiate football team to wear UA jerseys. The partnership extends beyond athletics, providing Under Armour products for club and intramural teams. Supporting student-athletes and helping them perform at their best is a core value for both UA and Maryland.

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