Tata CLiQ Luxury, India’s leading luxury lifestyle platform, has unveiled its latest End of Season Sale campaign featuring author, entrepreneur, and columnist Twinkle Khanna. Crafted with humour and sharp wit, the campaign presents New Year shopping as a thoughtful ritual. Here, indulgence is intentional, judgement is decisive, and style always has the final word.
A Witty Take on New Year Shopping Decisions
Titled Twinkle’s New Year Verdicts, the film places Twinkle in the role of a judge, reviewing her New Year choices with clarity and humour. Through a series of playful rulings, she evaluates fashion, fragrances, accessories, watches, footwear, and beauty. Each category emerges as a defining element that refines and elevates everyday style.
Where Humour Meets Conscious Luxury
True to her signature poker-faced delivery, Twinkle turns everyday shopping moments into sharp observations. For instance, a wardrobe update becomes a “strong case.” Similarly, a new fragrance signals a personal reset. Meanwhile, a well-chosen timepiece stands as proof of impeccable judgement. As a result, the narrative reflects today’s luxury consumer. They are confident, selective, and focused on value-driven indulgence.
Curated Luxury for the Year Ahead
Towards the end, Twinkle invites viewers to explore the Tata CLiQ Luxury End of Season Sale and begin the year with intention. The sale offers access to a carefully curated selection of leading global and Indian luxury brands. These span fashion, accessories, watches, jewellery, beauty, footwear, and home categories.
Moreover, Tata CLiQ Luxury continues to assure authenticity, handpicked assortments, and a refined digital shopping experience. During the sale, customers can enjoy discounts of up to 50 percent. Therefore, it is an ideal moment to invest in timeless pieces that define the year ahead.
