Twinkle Khanna Stars in Tata CLiQ Luxury’s Black Friday Campaign
Tata CLiQ Luxury, India’s premier luxury lifestyle platform, has unveiled its latest Black Friday campaign film featuring author, entrepreneur, and columnist Twinkle Khanna. In this playful and stylish narrative, Twinkle appears as the founder and headmistress of the fictional “Twinkle’s School of Unexpected Lessons”, delivering a quirky masterclass on how to navigate and ultimately surrender to Black Friday temptation.
A Humorous Guide to Smart and Stylish Indulgence
Set in a warm, mock-academic setting, the film opens with Twinkle browsing her phone and announcing,
“Tata CLiQ Luxury’s Black Friday Sale is live.”
What follows is a delightful sequence of witty “lessons” delivered with her signature poker-faced humor. She turns everyday shopping impulses into amusing study notes, whispering about “deals worth taking notes on” and reminding viewers that “good things come to those who wait… and claim their watch in style.”
Celebrating the Joy of Luxury
Through tongue-in-cheek insights about indulgence and personal style, the campaign builds to Twinkle’s closing message:
“When luxury calls at Black Friday prices, you answer, no questions asked.”
Unmissable Black Friday Offers
The Tata CLiQ Luxury Black Friday Sale features handpicked collections, exclusive offers, limited-edition pieces, and hidden rewards curated for discerning shoppers. Customers can enjoy up to 50% off across premium global and Indian brands spanning fashion, accessories, watches, jewellery, beauty, and home décor.

