TUMI Unveils Fall/Winter 2026 Collection with Lando Norris
The ‘Path to Peak’ campaign draws inspiration from rugged alpine terrain, introducing seasonal colourways, new materials and the TUMI Axis collection.
TUMI has launched its Fall/Winter 2026 ‘Path to Peak’ seasonal campaign and collection, drawing inspiration from rugged alpine terrain and the spirit of reaching new heights. The campaign features long-standing TUMI Global Brand Ambassador and McLaren Mastercard Formula 1 Driver Lando Norris, alongside a travel partner, reflecting the brand’s belief that the pursuit never stops and there is always a new peak to reach.
Directed by Valentin Florian and photographed by Theo Gosselin, the campaign is set against the highlands of Scotland, where rugged landscapes meet a quiet sense of elegance that mirrors the collection’s elemental aesthetic.
“There is always another peak to reach, another goal to chase,” said Lando Norris, “that drive is something TUMI and I share, and I feel it in every TUMI bag I carry.”
An Alpine-Inspired Seasonal Palette
The latest generation of TUMI Alpha, launched in spring, evolves for Fall/Winter 2026 with new colourways and interpretations of established silhouettes.
Deep Pine features across the 19 Degree, 19 Degree Front Access, Harrison and Alpha collections, while Alpine Green and Rosewood add depth to Voyageur Nylon and Leather. Alpha also introduces a dynamic camouflage print across an expanded range of silhouettes.
Alpha Bravo, Olas, Adatto, Belden and Nassau are presented in earthy neutral tones.
Harrison Expands with New Materials
The Harrison collection introduces woven leather details and tactical embossed leather in cognac, adding new visual interest to its minimalist aesthetic.
For Fall/Winter 2026, the collection expands with colour and material stories including Cognac Bombe and Taupe/Black Woven, alongside smaller carry silhouettes designed to bring Harrison further into everyday use.
TUMI Axis Introduces Everyday Minimalism
Making its debut this season, TUMI Axis is a streamlined collection designed for modern everyday performance. Lightweight construction and clean design are combined with an organisation system intended to keep essentials in place.
The collection comprises four versatile silhouettes and is available in Black, Navy and Black Reflective.
Women’s Collection Evolves
TUMI’s women’s offering continues with Voyageur Leather, the newly introduced made-in-Italy Adatto Tote, and new silhouettes across Olas and Agent.
The collection is designed around versatile styles for women seeking functional pieces for travel and everyday journeys.
TUMI Global Creative Director Victor Sanz described the collection as an exploration of elevation through thoughtful design, focusing on calm, precision and purposeful details rather than excess.
19 Degree Collection
The alpine-inspired 19 Degree Collection combines sculptural design with lightweight polycarbonate construction. For the season, selected silhouettes receive new colourways in Deep Pine and Salt.
The range includes the Expandable Carry-On, Large Carry-On, Large Expandable Checked, Large Trunk, Front Access Expandable Carry-On, Large Front Access Expandable Carry-On, Medium Front Access Expandable Checked and Large Front Access Expandable Checked.
Voyageur Q Tote
The Voyageur Q Tote is designed to transition between travel and everyday life. Crafted in supple leather with refined hardware, the tote combines premium materials with practical organisation.
It is available in Black/Gunmetal, Black/Light Gold, Rosewood and Sienna.
TUMI Alpha
The latest generation of TUMI Alpha arrives in a Fall/Winter palette of Deep Pine, Forest Camo and Grey Reflective.
Key silhouettes include the Dual Access Expandable Carry-On, Double Expansion Duffel and TUMI Brief Pack™.
TUMI Harrison
The Harrison collection expands with new materials, colourways and silhouettes for the modern minimalist.
Cognac Bombe joins the collection permanently, while Taupe/Black Woven introduces woven construction to Harrison’s architectural lines. New silhouettes including the Macri Small Crossbody and Thatcher Sling further expand the collection.
A Global Brand Moment
Beyond the seasonal collection, Fall/Winter 2026 represents a broader global brand campaign for TUMI. Across key markets, the brand plans to bring its alpine-inspired world to life through immersive experiences, activations and content.
The campaign positions performance and luxury alongside one another, translating the spirit of the ascent into travel products designed around function, precision and contemporary design.
