Truefitt and Hill, renowned as the World’s Oldest Barbershop, has taken a bold step into Bhubaneswar, inaugurating its new store with notable figures like Siddhanta Mahapatra. This moment is not just about a store opening; it’s a celebration of elevated male grooming in India.
The new Bhubaneswar store, spanning 1400 sq. Ft., is a haven for those who seek a touch of luxury in their grooming routine. With a Royal Suite, private rooms, three-chair Barber Stations, a dedicated Pedicure and Manicure Room, and even Valet Parking, it’s a space where every detail reflects the brand’s commitment to sophistication.
But Truefitt and Hill go beyond physical spaces; they offer an experience. The introduction of a Membership program adds a new dimension to grooming, providing patrons with unlimited services across the nation. From the classic Royal Shave to a stylish Haircut, members enjoy not just grooming but a host of exclusive privileges – product discounts, referral invitations, and the coveted royal gift card.
Shreekrishna Gupta, Chairman of Lloyds Luxuries Ltd, emphasizes the growing significance of luxury grooming, stating, “Our brand caters to an elevated experience in the luxury grooming market. We’re confident that this new location will thrive, given our commitment to unmatched grooming services for men.”
Prannay Dokkania, MD and COO of Lloyds Luxuries Ltd, sheds light on the brand’s deep resonance with modern Indian men, saying, “Our brand resonates deeply with modern Indian men due to our emphasis on top-notch quality and innovation. Our goal of expanding our presence aligns perfectly with our vision for growth.”
Ajay Kumar Khatore, Franchise Owner of Truefitt and Hill in Bhubaneswar, highlights the unique heritage of the brand, stating, “Truefitt and Hill, with a legacy spanning over two centuries of having served the Monarchs of Great Britain for nine consecutive reigns, remains a bastion of timeless style and sophistication.” In essence, Truefitt and Hill’s expansion into Bhubaneswar is not just about grooming; it’s a journey into refined elegance, offering a world-class experience to the discerning gentlemen of the city and beyond.
