True Religion revealed a new partnership on Monday, entering into a footwear licensing agreement with Orly Corporation, a New York-based wholesale distribution company. The collaboration is set to launch an extensive footwear collection for men, women, and kids in the fall of 2024.
The forthcoming footwear collection will showcase a diverse array of styles and designs, offering a range of prices from $55 to $200. True Religion’s own stores and website will serve as primary retail outlets, and the collection will also be available at major retailers in the U.S. and Canada.
Michael Buckley, CEO of True Religion, expressed excitement about the collaboration, stating, “As we continue to broaden our lifestyle portfolio, we’re pleased to enter into a new footwear partnership.” He emphasized the customer-centric approach of Orly Corporation, aligning with True Religion’s business values.
Orly Corporation, known for its expertise in categories like footwear, socks, and housewares, has a strong presence in North American markets, including Canada, Puerto Rico, and the UK. The company operates sourcing offices in China and a dedicated design and sales team in New York City. Ruby Antebi, Head of Strategy and Business Development at Orly Corporation, shared enthusiasm about the collaboration, emphasizing that it goes beyond creating products. The partnership aims to redefine possibilities in fashion, making elite style accessible to a wider audience.
