This autumn-winter, Triumph International unveils its new campaign #JustLikeYou, a celebration of women embracing authenticity and inner beauty. The initiative is designed for today’s women—confident, self-assured, and free from external validation—championing individuality and self-expression.
With #JustLikeYou, Triumph redefines lingerie as a woman’s “Beauty Wardrobe”, an empowering foundation that enhances confidence, comfort, and individuality in every moment. Rather than being hidden essentials, lingerie pieces are positioned as enablers of empowerment and authentic style.
The Autumn/Winter 2025 collection highlights three hero products crafted for different expressions of beauty:
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The Occasion Enhancer – T-shirt Bra: Featuring a transparent back, ideal for party silhouettes, offering versatility without sacrificing support.
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The Shape Enhancer – Grace Minimizer: A minimizer bra that visually reduces bust size, designed with wide, padded straps for all-day comfort.
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The Elevated Minimalist – Sweet Line Smooth Cup Collection: Defined by a sweetheart neckline and delicate lace, delivering elegance and a naturally smooth silhouette.
“With #JustLikeYou, Triumph is celebrating a powerful shift — women choosing comfort, confidence, and authenticity on their own terms,” said Ankur Damani, Commercial Director, Triumph International (India & Sri Lanka). “This campaign is more than a message; it’s an invitation for every woman to embrace her individuality and like herself first. With the unveiling of our campaign, we are also excited to launch our dedicated Triumph Lingerie India Instagram page, @triumph_in, a space designed to inspire authentic self-expression and create a community-driven movement through #JustLikeYou.”
Bhavin Devpuria, Marketing Head, Triumph International (India & Sri Lanka), added: “With AW25, we are not just launching a campaign, we are launching a movement. With #JustLikeYou, Triumph celebrates authenticity – encouraging women to like their style, their choices, and most importantly, themselves. With this campaign we are introducing the concept of ‘Beauty Wardrobe’, our way of reminding women that beauty is not about trends, but about confidence that starts from within.”
The campaign arrives at a crucial time. Studies reveal that more than 70% of young women in India feel judged on appearance daily, with many facing body image concerns. Triumph’s new approach emphasizes lingerie as a source of empowerment, prioritizing comfort, flawless shaping, and confidence.
The AW25 collection is now available across Triumph stores, leading retail outlets, and online platforms in India, with prices starting at INR 1,049.
