Too Faced India Launches New Concealer Campaign with Sahher Bambba
Too Faced India has unveiled its latest campaign for the Born This Way Super Coverage Multi-Use Sculpting Concealer, featuring actress Sahher Bambba in a beauty campaign centred on natural-looking, flawless skin.
The campaign highlights the concealer’s ability to deliver a perfected complexion while maintaining a skin-like appearance. Through Sahher Bambba’s contemporary and confident persona, the campaign showcases how the product can enhance natural features while allowing individuality to remain at the forefront.
Featuring intimate beauty close-ups and a seamless complexion transformation, the campaign follows Sahher as she incorporates the concealer into her everyday makeup routine. The film demonstrates its versatility across concealing, brightening, sculpting and highlighting, while maintaining a lightweight, naturally perfected finish.
Speaking about the campaign, Sahher Bambba said, “For me, makeup has always been about enhancing who you are, not changing who you are. That’s what I love most about Too Faced’s Born This Way Super Coverage Multi-Use Sculpting Concealer – it gives me confidence of flawless-looking skin while still feeling lightweight and natural. I’m thrilled to partner with Too Faced on this campaign and celebrate beauty that feels authentic, effortless, and unapologetically you.”
Formulated with skincare-inspired ingredients including Coconut Water, Alpine Rose and Hyaluronic Acid, the Born This Way Super Coverage Multi-Use Sculpting Concealer offers full coverage with a lightweight, skin-like finish. Its multi-purpose formula can be used to conceal imperfections, brighten the under-eye area, sculpt facial features and highlight the complexion.
The concealer provides up to 12 hours of comfortable wear and is designed to be crease-resistant, non-comedogenic and photo-friendly without flashback. Available in both full-size and mini formats, it is positioned for both everyday beauty routines and on-the-go makeup kits.
Product Highlights
- 4-in-1 formula for concealing, contouring, highlighting and retouching
- Full coverage with a natural, undetectable finish
- Up to 12-hour wear
- Lightweight, hydrating and crease-resistant formula
- Photo-friendly with no flashback
- Can be layered over or under makeup
- Enriched with Coconut Water, Alpine Rose and Hyaluronic Acid
Price and Availability
Born This Way Super Coverage Multi-Use Sculpting Concealer, Full Size, 13.5 ml: ₹2,700
Born This Way Super Coverage Mini Concealer, 2 ml: ₹1,450
The products are available through Nykaa stores and Nykaa.com, Sephora India stores and Sephora.nnnow.com, Tira stores and Tirabeauty.com, as well as select counters across India.
