Renowned fashion figure Tommy Hilfiger, alongside co-founder Joe Lamastra, is teaming up with major game publisher Tilting Point to launch a groundbreaking mobile game called FashionVerse. Expected to debut in January, this interactive game aims to merge fashion and gaming, offering iOS and Android users an immersive experience. What sets FashionVerse apart is its inclusion in Netflix’s mobile app, immediately reaching its vast 247 million members.
Developed by Brandible, FashionVerse leverages cutting-edge AI to create lifelike 3D avatars, settings, and props, an unprecedented fusion of fashion and gaming technologies. Players can engage in design challenges, curating fashion sets or mood boards while sharing their creations, discovering trends, and unlocking new styles.
Highlighting diversity and inclusion, FashionVerse features models of various sizes, ethnicities, and abilities, a vision initiated by Hilfiger to make fashion more accessible. His goal was to unite people through a community-driven, tech-forward gaming experience, amplifying fashion’s reach beyond traditional boundaries.
Although not directly from the Tommy Hilfiger fashion label, this venture through Hilfiger Ventures opens doors for other brands, expanding beyond fashion to embrace the rising popularity of beauty within gaming. The involvement of Tommy Hilfiger adds significant value due to his widespread recognition, aiding negotiations with Netflix and potential brand collaborators.
Post-launch, FashionVerse plans to host virtual Pop-Up events with leading fashion, entertainment, art, and beauty brands. These events will offer challenges based on brand themes, featuring collections and exclusive rewards for players. Moreover, collaborations with celebrated artists and musicians will enrich the game’s fusion of fashion, music, and pop culture.
Kevin Segalla, Tilting Point’s CEO, expressed excitement about addressing an underserved audience—fashion enthusiasts—within the gaming realm, recognizing the enormous potential of FashionVerse initiated by Tommy Hilfiger. In essence, FashionVerse marks a significant milestone, uniting fashion and gaming realms, promising an inclusive and engaging experience for a broad audience, redefining the intersection of technology, fashion, and community interaction.
