Tommy Hilfiger, a prominent lifestyle brand in the PVH group, along with Joe Lamastra’s Hilfiger Ventures, is joining hands with Tilting Point to introduce a new mobile game called ‘FashionVerse.’ This game, set to release in January 2024 on iOS and Android devices, as well as accessible through Netflix accounts, will offer players an immersive experience in fashion styling.
FashionVerse will feature regular virtual events known as ‘Pop-Ups,’ collaborating with big fashion brands. These events will showcase the latest collections and reward players for completing challenges in the game.
Tommy Hilfiger’s idea for FashionVerse aims to change how people interact with fashion by creating a dynamic gaming experience using technology. Developed by Brandible, the game uses AI to create realistic avatars, settings, and items in a virtual world dedicated to fashion.
In this game, players will take on design challenges, unlock different clothing styles, and stay updated with real-world fashion trends using advanced AI technology. Tommy Hilfiger expressed his goal to make fashion more accessible and create a community where everyone can enjoy an immersive fashion experience.
Kevin Segalla, CEO of Tilting Point, is excited about FashionVerse’s potential to empower players to explore their personal style and engage with the fashion world in innovative ways. The game also plans to collaborate with more fashion brands to expand its universe of gaming experiences.
