Tokyo Talkies, the fast fashion brand under Brand Studio Lifestyle, clinched the prestigious title of ‘Gen Z Brand of the Year’ at Myntra’s ‘Tech Threads’ event in Bengaluru. This accolade recognizes the brand’s adeptness at staying on trend and effectively engaging India’s youth.
Expressing gratitude for the honour, Brand Studio Lifestyle’s CEO, Shyam Prasad, emphasized the significance of the award as a testament to the team’s hard work, dedication, and the steadfast support received from customers and Myntra. He highlighted that Tokyo Talkies is more than just a brand; it encapsulates the vibrant and diverse spirit of Generation Z, aiming to simplify, make accessible, and affordably offer western wear to the modern Indian woman.
Reaffirming their commitment to innovation and leadership, Brand Studio Lifestyle Private Limited, the parent company, focuses on designing and producing innovative womenswear. Tokyo Talkies, known for its youthful, streetwear-inspired aesthetic, recently unveiled a winter collection featuring loose denim, metallic puffer coats, and graffiti-style prints.
Established in 2015 and headquartered in Bengaluru, Karnataka, Brand Studio Lifestyle Private Limited operates on a ‘house of brands’ model. In 2021, it launched a direct-to-customer e-commerce store named GetKetch. Alongside Tokyo Talkies, the company manages brands like Vishudh, Ketch, Locomotive, Highlander, and Hoop, showcasing its diverse portfolio in the fashion landscape.
