Together with celebrity influencer Mira Kapoor, Reliance Retail’s beauty division Tira has introduced a new private label skincare line called “Akind.” The brand, which aims to provide customized skincare treatments, debuted in retail at Tira’s flagship location on Jio World Drive in Mumbai.
Executive director of Reliance Retail Ventures Limited Isha Ambani stated in a press release on June 12 that “we are excited to introduce Akind, Tira’s first skincare brand in the own brands portfolio.” “This launch is an important turning point in Tira’s development. We are dedicated to innovation and quality, and we will keep growing and changing to make sure that every product we offer improves our customers’ perception of beauty.
Akind provides a focused skincare method with an emphasis on enhancing the health of the skin barrier. Among the items in the brand’s first line are toners, cleansers, moisturizers, and serums. Akind, Tira’s first skincare-focused private label brand, will be sold both online and through the company’s network of physical locations.
Co-founder of Akind Mira Kapoor stated, “Not too long ago, I realized that my skincare journey truly began when I started listening to my skin.” “There’s no better way to realize this vision than with the help of Tira, the ultimate destination for carefully chosen beauty brands. The Akind range was painstakingly crafted with care, trial and error, and extensive research into high-efficacy ingredients that act as targeted solutions for specific problems.”
