In order to increase its online presence in the Indian market, Swedish fashion giant H&M has teamed up with Ajio, the fashion e-commerce site owned by Reliance Retail.
Through this collaboration, H&M hopes to increase its online market share by taking advantage of Ajio’s vast network and digital platform.
Yanira Ramirez, country sales manager at H&M India, commented on the partnership in a statement, saying, “We are expanding the accessibility of our diverse range of high-quality and affordable clothing to even more discerning customers across the nation by harnessing Ajio’s robust digital platform and expansive reach.” Our goal as a brand is to continuously look for new and innovative ways to grow.
“Over the past couple of years, we have pushed the fashion horizon to bring the best of international brands to Ajio,” said Vineeth Nair, CEO of Ajio. The introduction of H&M not only broadens the variety of designs available on the platform but also represents our dedication to giving our clients access to the newest international trends and brands.
Including its just-released A/W 2024 collection, H&M will have over 10,000 pieces available on Ajio in the categories of kidswear, home décor, menswear, and womenswear.
