To encourage sustainability, a D2C brand develops a resale effort.

Chumbak, a well-known D2C lifestyle and accessory brand, has partnered with Relove, a circular technology product, to take a huge step towards sustainability.

By enabling customers of Chumbak to resale their previously owned goods on the company’s online store, the new initiative will further the cause of sustainability. The brand’s basic ideals of embracing sustainability and minimising waste are in line with this launch.

In 2010, Bengaluru saw the introduction of Chumbak. With home goods and lifestyle accessories, the brand aims to make contemporary Indian design affordable for everyone. The company is making a difference in Indian communities’ quality of life by producing its goods there.