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Titan unveils “Find Your Joy” Repositioning Campaign

Published: August 11, 2023
Author: Fashion Value Chain

~Underscores that real joy emanates from discovering the unexpected ~

In an era marked by increasing automation and algorithmic predictability, Titan, a pioneer in the realm of elegant timepieces, is thrilled to announce its transformative repositioning campaign, “Find Your Joy.” The campaign celebrates exhilaration and sheer delight that stems from unexpected discoveries and small pleasures.

As the world leans into mechanization, the allure of unexpected and novel encounters has never been more profound. Aimed at fashion connoisseurs, the campaign’s first edit seeks to resonate with those who find joy in expressing themselves unabashedly, capturing the spirit of chic and sophisticated living.

Fusing the thrill of discovery with the artistry of watchmaking, the soul of the ‘Find Your Joy’ campaign is anchored in the understanding that a Titan watch is more than an accessory; it’s a catalyst for sparking joy and a statement of contemporary fashion. These timepieces, embracing the latest trends and styles, are designed to ignite interests, inspire new beginnings, and turn ordinary moments into joyous conversations. Enter Titan’s Work Wear Collection, where watches evolve beyond mere timekeeping to become instruments of personal expression and fashionable elegance. Connecting you with the joy of discovering something new, they reflect your individuality with pure, unbridled delight, all while exuding an air of chic sophistication.

Speaking on the launch of the campaign, Prateek Gupta, Head of Brand Communications, Titan, said “In a world that thrives on discovery, the heart of the ‘Find Your Joy’ campaign is woven around the idea that a Titan watch is not just a fashionable accessory but a joyful discovery in itself. It’s an emblem that sparks joy, ignites interests, and inspires new paths. Designed for those who seek elegance and individuality, these watches are artistic statements that connect wearers to the sheer delight of discovering something new, turning everyday moments into extraordinary celebrations of joy.”

The campaign encapsulates a renewed brand proposition, contemporary and stylish imagery, and products that echo the brand’s resolute drive to push boundaries and explore new horizons. As the world evolves, Titan invites you to embark on a journey of discovery and rediscovery, with each watch serving as a portal to the unexpected, the delightful, and the joyous.

For more information about the “Find Your Joy” campaign and Titan’s exquisite timepieces, please visit

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