Titan Smart Wearables Launches ‘Take 11’ Campaign Emphasizing the Importance of Sleep for Women’s Well-being
Often the first to rise and last to rest, women carry countless responsibilities daily. Titan Smart Wearables sheds light on the power of just 11 extra minutes of sleep in its latest campaign, ‘Take 11’, launched in conjunction with International Women’s Day and World Sleep Day.
The campaign presents a poignant film that portrays a woman whose mind never truly rests—constantly juggling tasks, emotions, and decisions. With empathy and realism, the film emphasizes how those extra minutes of rest can help women be more present, focused, and balanced. Titan’s iconic symphony weaves through the film, enhancing its emotional resonance.
Seenivasan Krishnamurthy, Chief Marketing and Sales Officer at Titan Smart Wearables, explained, “Take 11 reflects how minor yet intentional changes can significantly improve women’s lives. It’s a heartfelt message supported by meaningful innovation.”
Suvajyoti Ghosh, Chief Creative Officer of Brandmovers India, added, “The 11-minute insight is a revelation. This campaign honors the everyday resilience of women while reinforcing Titan Smart’s dedication to purposeful technology.”
Inspired by insights from the Sleep Foundation, the campaign underlines the importance of rest and self-care—highlighting how a small act like sleeping a little longer can improve cognitive clarity and overall well-being.
Titan Smart Wearables continues to position itself as a wellness-focused tech brand, with a mission to address real needs through empathy-driven innovation.
The ‘Take 11’ campaign is now live.
AGENCY: Brandmovers India
Creative Leadership:
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Chief Creative Officer: Suvajyoti Ghosh
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Chief Strategy Officer: Elroy Rodricks
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Senior Creative Director: Arijita Das
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Account Team: Nirali Thaker, Prakhar Shekhar, Ayushi Das, Aditya Savoor
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Creative Team: Aishwarya Bhalerao, Nikita Bharve, Rohan Jha, Dhruv Mistry
