Tissot, the Swiss watch brand owned by the Swatch Group, has chosen London’s Covent Garden for its debut standalone boutique in the UK. Situated at 7 James Street, this flagship store is the only one of its kind for Tissot in the country. The landlord, Shaftesbury Capital, highlighted Covent Garden’s growing appeal for upscale brands, particularly in the watches and jewelry segment.
The store offers a modern and inviting atmosphere, showcasing Tissot’s diverse range of premium watches for both men and women. Customers can explore new products as well as popular collections like Tissot PRX, Seastar, T-Touch Connect, and Le Locle.
Covent Garden has become a hub for luxury watch and jewelry brands, with notable boutiques including Bucherer, Hublot, Omega, TAG Heuer, Tiffany & Co, and Tudor. Recent additions to the neighborhood include beauty brands and fashion labels like Creed and Odd Muse.
This Covent Garden debut reflects Tissot’s strategic focus on the London market for its growth in the UK. The brand joins the vibrant mix of high-end offerings in one of London’s premier shopping destinations.
