Tira has marked its entry into Gurugram with the launch of its first physical store at Ambience Mall. Located on the ground floor, the store introduces a curated mix of global beauty brands alongside emerging Indian labels, creating a comprehensive beauty retail destination.
Built around an experience-led retail approach, the store is designed to encourage deeper customer interaction through curated product displays, personalised consultations, and interactive engagement zones. This format aligns with the broader shift in beauty retail towards discovery-driven, immersive in-store experiences.
Arjun Gehlot, Director, Ambience Group, said, “At Ambience Mall, we have always believed that retail today is defined as much by experience as by access. The introduction of Tira aligns well with this approach, offering a thoughtfully designed space where customers can explore and engage at their own pace. As consumer preferences continue to evolve, such formats play an important role in shaping a more refined and contemporary retail environment.”
With rising consumer interest in beauty, wellness, and lifestyle categories, Ambience Mall continues to strengthen its brand portfolio by integrating labels that reflect both global trends and evolving customer expectations. The addition of Tira further enhances its positioning as a curated, experience-focused retail hub.
