Tint Cosmetics, one of India’s leading clean beauty brands, has launched the Unreal Shimmer Eyeshadow Collection, a high-shine single-pan range created for bold, high-impact eye looks. Inspired by the campaign line, “All that glitters is not gold, it’s unreal,” the collection highlights intense pigment, smooth application, and a refined, luminous finish.
Five High-Shine Shades for Statement Looks
The Unreal Shimmer Eyeshadow Collection introduces five shimmer shades, each designed to reflect bold personalities and cinematic glamour. Tint Cosmetics created the range as single pans to combine premium performance with accessible pricing. As a result, shimmer becomes an everyday essential rather than an occasional indulgence. Each shade is priced at ₹800.
Smooth Texture with Zero Fallout
Tint Cosmetics formulated the eyeshadows with ultra-fine pigments to ensure a silky, lightweight texture. The formula glides effortlessly onto the skin and delivers rich colour payoff. It also prevents fallout, allowing for clean and precise application every time.
Designed for Versatility and Everyday Glam
The shimmer shades work across multiple uses. Users can apply them on eyelids and inner corners or use them as highlights on cheekbones, shoulders, and collarbones. This versatility allows easy transitions from daywear to evening looks, festive occasions, and party-ready glam.
A Visual Campaign Focused on Performance
With this launch, Tint Cosmetics debuts its first highly visual campaign centred on shimmer eyeshadows. The campaign showcases texture, payoff, and performance through immersive video content. The brand positions the Unreal Shimmer Collection as premium yet affordable, appealing to consumers who value quality, comfort, and finish.
Founder Shares the Vision Behind the Launch
Speaking about the launch, Arshia Kaur Vijan, Founder of Tint Cosmetics, said, “With The Unreal Eyeshadow Collection, we wanted to create a shimmer that feels easy to wear while still making a statement. Each shade draws inspiration from bold, iconic personalities and feels smooth, lightweight, and comfortable. This launch is about making high-shine makeup effortless and fun.”
Aligned with Trend-Forward Beauty Aesthetics
The collection fits seamlessly into trend-led beauty moments, including desi-core aesthetics, wedding makeup, party glam, and fantasy-inspired shimmer looks. From Bollywood-inspired eyes to modern editorial styles, the range encourages makeup lovers to experiment, layer, and shine with confidence.
Reinforcing Tint Cosmetics’ Expressive Beauty Philosophy
With the Unreal Shimmer Eyeshadow Collection, Tint Cosmetics continues to champion expressive beauty and innovative formulations. The brand delivers shimmer that looks unreal, feels unreal, and performs unreal.
