BRAND COLLECTION | Fashion Updates

Thousands Come Together to Celebrate Fitness & Sports Progress

Published: November 19, 2024
Author: Fashion Value Chain

Mumbai, 18th November, 2024 – The fifth Skechers Walkathon was successfully concluded at the Inorbit Mall in Malad by Skechers, The Comfort Technology Company®. Thousands of fitness enthusiasts came together for this year’s Walkathon, which went one step further in supporting sports development by giving a portion of registration fees to the GoSports Foundation. Skechers’ dedication to helping the upcoming generation of Indian athletes is demonstrated by this program.

Bollywood actress Ananya Panday and Indian football legend Sunil Chhetri attended the event alongside well-known influencers Veejay Mendonca and Viraj Ghelani and Karan Sonwane, who motivated attendees with their dedication to community service and fitness.

Rahul Vira, CEO of Skechers South Asia Pvt. Ltd. stated, “The Skechers Walkathon is a celebration of community, wellness, and health, not just an event. The amazing attendance this year demonstrates the increased interest in leading an active lifestyle. We are honored to encourage young athletes and help shape Indian sports’ future by collaborating with the GoSports Foundation. Our goal of a healthier and more active India is ideally aligned with this project.

Indian footballer Sunil Chhetri added, “It was truly inspiring to see such a huge turnout of fitness enthusiasts at the Skechers Walkathon. Being part of this event made me feel the incredible energy and passion people have for health and community. Skechers’ promise to encourage the next generation of athletes through initiatives like this is truly commendable, and I am glad to be a part of this journey to make fitness a way of life for more people in India.”

Actor Ananya Panday said, “Joining the Skechers Walkathon this year was a beautiful experience. Seeing people of all ages come together for a day of fitness, fun, and purpose was both uplifting and motivating. Skechers has created a unique platform that not only promotes active lifestyles but also supports emerging athletes, which is something I am proud to be part of. It was a day filled with positivity, community spirit, and a strong sense of togetherness.”

The event, held in partnership with GoSports Foundation, highlights Skechers’ commitment to developing India’s sports talent. Deepthi Bopaiah, CEO of GoSports Foundation, commented, “Our partnership with Skechers plays a vital role in our mission to empower young athletes. This sustained support ensures that aspiring athletes receive the guidance and resources they need to pursue their dreams on an international stage.”

Following the tradition of previous editions, the Walkathon offered three categories tailored to different fitness levels. The 10 km-timed walk provided a challenge for seasoned walkers, the 5 km-timed walk was ideal for people aspiring to take up walking as a sport, and the 3 km fun walk offered a family-friendly experience, making it a hit with participants of all ages. The scenic route around Malad’s Inorbit Mall enhanced the event with a variety of entertainment zones. Since its inception, the Skechers Walkathon has engaged a growing community of fitness enthusiasts, solidifying its position as a landmark event for fitness and community connection in India. The event underscores Skechers’ mission of promoting health, community, and sportsmanship, while also empowering India’s future athletic champions.

About Skechers South Asia Pvt. Ltd and Skechers U.S.A., Inc.

Skechers South Asia Pvt. Ltd is a subsidiary of Skechers U.S.A., Inc. (NYSE:SKX), The Comfort Technology Company® based in Southern California. Skechers designs, develops and markets a diverse range of lifestyle and performance footwear, apparel and accessories for men, women and children. The Company’s collections are available in 180 countries and territories through department and specialty stores, and direct to consumers through skechers.com and approximately 5,300 Skechers retail stores. A Fortune 500® Company, Skechers manages its international business through a network of wholly-owned subsidiaries, joint venture partners, and distributors.  For more information, please visit about.skechers.com and follow our lifestyle and Skechers Performance sites on InstagramX and YouTube.

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