-By Ankita Dutta
London Fashion Week is expected to be an exciting event, starting this coming weekend. The event will aim to revive Britain’s fashion and arts industries, which have been affected by the economy and the COVID-19 pandemic. The fashion event will gather fashion enthusiasts from all over the world to witness both physical and digital presentations by established and emerging designers. The upcoming London Fashion Week is generating a lot of excitement due to its emphasis on promoting sustainability and inclusivity in the fashion sector. Another important topic that will be discussed at the event is mental health and the overall well-being of professionals within the industry. This event is anticipated to
revive the fashion and art scenes in Great Britain. The country’s fashion industry has struggled in recent years mainly because of economic challenges and the pandemic.
The organizers of the event, the British Fashion Council (BFC), have stated that they had put in place measures to ensure that all coronavirus protocols are observed to guarantee the safety of attendees. According to CBS News, 79 designers will showcase their collections during the event, including well-known designers such as Burberry, Victoria Beckham, and Simone Rocha. The event is expected to provide a platform to new talent to showcase their work to a global audience.
Caroline Rush, the CEO of the British Fashion Council, believes that the event is vital in revitalizing the global fashion industry. According to her, the London Fashion Week is a momentous occasion to commemorate the astounding ingenuity and originality of our enterprises. Besides, she highlighted that this occasion would also enable the designers to exhibit their designs to buyers and press globally.
In addition to the physical and digital presentations, the event will also feature various talks and discussions, including a panel discussion on sustainability in the fashion industry. The fashion industry has been under immense pressure to address its environmental impact, and London Fashion Week aims to provide a platform to discuss, brainstorm, and innovate on these concerns.
The global pandemic Covid-19 has had a substantial impact on the apparel business, causing numerous designers to face financial difficulties in keeping their businesses running. The event, therefore, comes at a crucial time to offer a much-needed boost to industry morale by showcasing resilience and creativity in the British fashion scene.
The event is set to run from September 17th to September 21st, with a mix of physical and digital shows adhering to all coronavirus protocols. The British Fashion Council has emphasized the importance of observing measures to ensure the safety of guests, designers, and staff.
