Fashion Updates


Published: September 1, 2022
Author: Fashion Value Chain

Customers’ local stores curate ‘WOW!’ high-fashion collections for them. For Onam, VKC Pride has released a one-of-a-kind apparel line for women called ‘WOW!’-‘World Of Women.’ This marks the start of the second phase of the Shop Local campaign to support local businesses.

WOW! high-fashion collection

The revised plan was unveiled during the VKC Directors Conclave in Wayanad. ‘WOW!’ high-fashion collections are carefully created for consumers’ local retailers. ‘WOW!’ showcases the best variety of high heels stylish footwear with PU soles. The collection, which features the greatest in season-appropriate modern design footwear, is suitable for ladies of all ages.

Shop Local campaign

“We hope to elevate the Indian footwear business to a new level by promoting local retailers and distributors as well as introducing creative concepts and technologies in the industry,” stated VKC Group Managing Director VKC Razak. The Shop Local campaign’s second phase will be rolled out across the country with various schemes to empower neighbourhood businesses and enable them to survive in the face of e-commerce firms.”

The first phase of the VKC Pride Shop Local campaign was a big success, and it was launched to revitalise and promote small-scale neighbourhood businesses who had been negatively impacted by Covid-19 and were struggling to stay in business.

VKC previously debuted DEBONGO, India’s newest sports fashion brand for local and worldwide markets, as well as India’s first super soft fabric.

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