Renowned for its off-price luxury fashion, The Outnet is unveiling a new-season capsule with a twist – a “limited edition, upcycled capsule” in collaboration with ELV Denim. This unique 50-piece collection, the first of its kind for The Outnet, showcases items transformed from past-season, leftover deadstock by ELV in London.
ELV, which stands for ‘East London Vintage Denim,’ was founded by sustainability entrepreneur Anna Foster. The brand focuses on handcrafted, upcycled, and luxury principles, using post-consumer waste to create unique clothing and accessories locally in East London.
The collection features contrast denim styles, alongside new categories like tailoring, knitwear, and leather items. Hero pieces include a leather-fringed gladiator skirt and a cashmere chunky roll-neck sweater transformed into both a twinset and a turtleneck knit bib with matching gloves.
Emphasizing a minimal-waste approach, the collaboration’s swing tags are made from excess material using traditional techniques to transform fibers into handcrafted paper. Each item in the capsule boasts a Digital ID in partnership with EON, featuring scannable QR codes providing post-purchase information about fabrication, styling advice, and care guidance.
