Industry Updates

The Luxury Fashion House Gucci & Yuga Labs Join To Launch.

Published: April 4, 2023
Author: Fashion Value Chain

Yuga Labs, the digital assets incubation firm and the parent company behind the famous Otherside metaverse game, has partnered with luxury fashion house Gucci to launch the Otherside-themed jewelry non-fungible token (NFT) collection.

Yuga Taps Gucci To Launch Otherside-Themed Jewelry NFTs

Luxury fashion house and Yuga Labs inked a multi-year partnership earlier last week. At the time, Yuga announced “Otherside: Relics by Gucci,” a limited-edition series of physical Gucci products and associated NFTs tied into the lore of Otherside, Yuga’s long-awaited ape-themed metaverse game.

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