Have you seen the pop-ups at the local events or in the flea markets, or on social media? Did you ever think that in this segregated market of small businesses, handmade products can be brought under one roof?
Well, The Local Nation has done just that, started around three years ago in October 2020, The Local Nation which started as a Social Media community has grown into an organized market of small business owners and their handmade products. And mind you, these not only include some trendy and eye-catchy apparel and sarees but handbags, jewelry, Home decor, kitchenware, stationary essentials, lights and lamps, and many more.
Saying that, The Local Nation isn’t just an online marketplace, whether it’s their marketing strategy or the way of telling the story behind the products, The Local Nation communicates very well with its target audience. They post short stories of how common people just like you and me went ahead in following their dream and started successful small businesses, like the story of Vidushi, an ex-Lawyer from Delhi who went back to her home in Assam, and begin her journey of making cane bags, currently she employees over 40 women in the process.
Another story is of Usha Ji, who with her two daughters, Ishita & Bansari empowered 45 women to make designer tote bags. And the story of Anmol, who with the help of Artisans of Rajasthan and Gujrat begins her journey of making traditional Indian embroidery more accessible by incorporating it with denim.
Talking about the local brands of the local nation, Punah.co is such a brand that upcycles old clothes which had gotten into land-fills into trendy boho ethnic jackets, denim jackets, and army patchwork jackets.
Talking about the story of The Local Nation, it is now a community of more than 4 lakh followers on Instagram with daily active users on their website also. The community of local artisans, local homegrown brands, and the local people of India like you and me are what makes The Local Nation a successful market that knows that stories sell!
