Varanasi, May 2024, Lenzing Group, a leading global producer of wood-based specialty fibers, exhibited their trendsetting TENCEL™ & LENZING™ ECOVERO™ fibers for traditional wear applications, at The Lenzing Conclave in Varanasi on 26th April. The event highlighted the latest fiber options that are shaping the future landscape of the regional traditional wear textile industry.
The weaving industry of Varanasi is renowned across India & the world for its Banarasi sarees produced by the local craftsmen. And amid a textile industry revolution, there’s a pressing demand to fuse tradition with innovation, crafting fabrics that are both sustainable and bring more performance features for consumers. During the conclave, the Lenzing group showcased a range of sarees developed using TENCEL™ branded lyocell fiber, TENCEL™ LUXE branded Filament, and LENZING™ ECOVERO™ specialty viscose fiber, which have been blended with existing popular fibers. These developments bring added benefits of comfort, long-lasting softness as well as better sustainability standards to the end products.
Avinash Mane- Senior Commercial Director of AMEA & NEA region, Textiles Business, Lenzing Group on the event said “We express our gratitude to the weaving community in Varanasi for their positive response. At the conclave, we reaffirmed our dedication and commitment to supporting regional textile industries, offering them innovative solutions using TENCEL™ Lyocell and LENZING™ ECOVERO™ fibers. These innovations not only elevate the quality of traditional textiles but also uphold sustainability values. We aim to share the latest global trends with the weaving community and support them in all aspects of innovation from product development to marketing.
The event captivated sparking industry conversations, innovative product displays, and inspiring stories from the Varanasi weaving community backed by Lenzing fibers. Lenzing group extends heartfelt gratitude to all the attendees for their contribution to the success of the conclave.
