The renowned French fashion label, The Kooples, has teamed up with AI developer IMKI to introduce a groundbreaking AI-powered capsule collection at the upcoming Consumer Electronics Show (CES) in Las Vegas set for January 2024. This special collection, crafted by an Augmented Creative AI called ‘The Kooples’, is intricately designed to blend seamlessly with the brand’s unique artistic direction. Using AI-driven processes, each piece in this collection embodies The Kooples’ distinctive style, capturing the essence of the brand’s identity and heritage.
This collaboration will result in a capsule collection that reimagines select items from The Kooples’ archives, such as their iconic perfecto jackets, dresses, jeans, and bags. These classic pieces will be infused with a new wave of innovation and creativity through AI-powered design techniques.
Frédéric Rose, CEO & founder of IMKI, highlighted the potential of Artificial Intelligence, especially in creative fields where drawing serves as a cornerstone of the creative process. Rose emphasized IMKI’s ability to push boundaries in creative content by utilizing AI technology.
Anne Laure Couplet, CEO of The Kooples, echoed this sentiment, acknowledging AI as a significant catalyst for creativity within their studio. Couplet mentioned how AI generates a plethora of ideas across various themes, fostering innovation while also saving valuable time, allowing the team to focus more on refining the final touches of their products.
IMKI’s Augmented Creative AI is revolutionizing brand heritage and design approaches. By speeding up the creative process, this technology enables brands to expand their capabilities while reducing production costs simultaneously.
