The Indian Garage Co. (TIGC), one of India’s fastest-growing D2C fashion brands, is now available on Nykaa Fashion, India’s leading fashion destination. With over 2000 styles spanning a diverse range of apparel, TIGC is set to redefine men’s fashion by offering globally inspired yet distinctly Indian styles that prioritize individuality and effortless dressing.
Blending global trends with Indian sensibilities, TIGC’s collection is designed for the modern man who embraces bold and versatile fashion. From oversized streetwear and breezy linen ensembles to sleek satin shirts and power-packed formals, TIGC ensures that every mood and occasion is met with the perfect outfit. The brand’s signature approach to menswear seamlessly combines contemporary aesthetics with superior comfort, making everyday dressing stylish yet effortless.
About The Indian Garage Co. Founded by Anant Tanted in 2012, The Indian Garage Co. has established itself as a trailblazer in India’s direct-to-consumer (D2C) fashion industry. Operating under a ‘House of Brands’ model, TIGC has disrupted the market with its fast-fashion approach, bringing the latest trends to consumers at unmatched speed. With ambitious expansion plans, including 100+ exclusive brand outlets over the next five years and an international presence on the horizon, TIGC is redefining the Indian fashion landscape.
Leadership Insights: Adwaita Nayar, Executive Director & CEO of Nykaa Fashion, stated, “At Nykaa Fashion, we are committed to curating the best of Indian and global brands, offering customers trend-driven, high-quality styles. The launch of TIGC strengthens our menswear portfolio, delivering bold, versatile fashion that resonates with the evolving preferences of modern men.”
Anant Tanted, Founder & CEO of The Indian Garage Co., added, “Our collaboration with Nykaa Fashion is a strategic step in bringing our trend-focused collections closer to our customers. As a digital-first brand, TIGC remains committed to making contemporary fashion more accessible across India.”
Exciting Campaigns & Engagement Initiatives To mark this milestone, TIGC and Nykaa Fashion have launched a dynamic digital campaign titled ‘Too Cool for School,’ celebrating individuality and confidence among today’s youth. The campaign leverages influencer collaborations, interactive social media activations, and targeted digital advertising on platforms like YouTube and Instagram.
Additionally, an exciting giveaway campaign invites fashion enthusiasts to participate and win exclusive prizes, further strengthening TIGC’s commitment to engaging with its audience.
Now Available on Nykaa Fashion The Indian Garage Co. is now available on Nykaa Fashion, offering a fresh take on men’s fashion with bold, trend-driven collections. As Nykaa Fashion continues to expand its menswear lineup, it remains dedicated to bringing together the best of homegrown and global fashion brands.
About Nykaa and House of Brands
Founded in 2012 by Falguni Nayar, Nykaa has grown into a leading consumer-tech beauty and fashion company, revolutionizing the Indian retail landscape. With a strong presence across beauty, fashion, and B2B segments, Nykaa serves over 40 million customers through its online platforms and 221 offline stores. The company’s house of brands includes Nykaa Cosmetics, Kay Beauty, Nykaa Naturals, and Nykaa Wanderlust, alongside renowned fashion labels like Nykd by Nykaa, KICA, 20 Dresses, RSVP, and Gajra Gang.
Nykaa has been instrumental in bringing global brands to India through its Global Store, offering a seamless shopping experience for consumers. The platform is trusted by international names such as Charlotte Tilbury, Elf Cosmetics, Urban Decay, Foot Locker, Revolve, and Cider.
Recognized for its contributions to the retail industry, Nykaa has earned accolades such as a place in TIME100’s Most Influential Companies List and the Isidoro Alvarez Lifetime Achievement Medal at the World Retail Congress.
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About The Indian Garage Co. (TIGC)
Established in 2012 by Anant Tanted, The Indian Garage Co. is a leading D2C fashion brand with a strong focus on Gen-Z and young millennial consumers. With an asset-light, EBITDA-positive business model, TIGC has grown into a 500-crore enterprise, targeting 1500 Cr GMV in the next five years. The brand secured an investment of Rs 155 crore from TMRW, an e-commerce rollup venture owned by the Aditya Birla Group, in 2023.
Operating under a ‘House of Brands’ model, TIGC houses three key brands: The Indian Garage Co. (menswear), FreeHand (womenswear), and HardSoda (plus-size menswear). As a digital-first company, TIGC continues to leverage technology and market insights to deliver fashion at an unprecedented pace, ensuring that Indian consumers have access to the latest global trends.
With its growing popularity, The Indian Garage Co. aims to diversify its product offerings and introduce additional categories under its brand umbrella, staying at the forefront of India’s evolving fashion landscape.
