The term ‘home decor’ refers to decoration of interior spaces of homes to make them more attractive and comfortable. Textile home decor includes use of textile materials, such as curtains, carpets, rugs, and bed covers in home decor. These products have been in use since the discovery of textiles. The purpose of use of textile home decor products may vary. For example, carpets are generally used in cold places to avoid touching cold floors with bare feet. However, currently, carpets are used in warmer areas as well, wherein the only purpose of use is decoration.
Global Textile Home Decor Market: Dynamics
Rapid urbanization, changing lifestyle of consumers, and increase in their disposable income are key factors driving growth of the global textile home decor market. However, rising prices of raw materials, such as cotton, increase the production cost of textile home decor products. This factor is expected to restrain growth of the global textile home decor market over the forecast period. On the other hand, companies coming up with various marketing strategies, including promotional offers and advertisements, and rising consumer preference for high-quality textile home decor products are projected to boost growth of the global textile home decor market over the forecast period.
Global Textile Home Decor Market: Regional Outlook
Based on region, the global textile home decor market has been segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. The North America market is projected to account for the largest revenue share in the global textile home decor market in the near future, owing to high spending power of consumers in countries in the region and extensive distribution network, which leads to wider and easier availability of textile home decor products in the region. This is another factor boosting growth of the market in the region. Revenue from the Asia Pacific textile home decor market is expected to increase at a significantly high rate over the forecast period, with India and China being key suppliers of textile home decor products. Growth of the Asia Pacific market is attributable to increase in urbanization and rapid adoption of modern lifestyle by consumers in countries in the region.
Key Players Operating in Global Textile Home Decor Market:
Global Textile Home Decor Market: Segmentation
The report consists of forecasts for the textile home decor market at the global, regional, and country levels. The report contains analysis of trends in each segment of the market for the period from 2017 to 2027.