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FASHION VALUE CHAIN

Saaki, India’s leading D2C ethnic wear brand by Samantha Ruth Prabhu and Sushruthi Krishna, aims to scale its revenuesby 80% in the next six months on the back of a growth strategy that includes category expansion and improving brand visibility through consumer-centric approach.

The brand, which will record 2-digit crores of revenue in the current financial year, identifies its consumers as the key drivers of its growth. Since its launch in 2020, it has always taken its customers’ feedback and suggestions earnestly. This consumer-centric approach has enabled the brand to grow exponentially in the last 2 years, with 70% of business generated organically from its much-loved community.

40-50% of the brand’s sales are driven from metro and Tier I cities, while the remaining are from Tier II and III cities, where the adoption of online shopping is happening at an accelerated pace. Saaki entered the international market in 2021 and currently ships to 15 countries, including the USA, Canada, Australia, and New Zealand. With 25% of the total revenue generated from international business, Saaki is on the road to strengthening their presence in the global market.

The brand will soon expand into yoga wear and home categories. Saaki is rapidly expanding its distribution channels and plans to become a 150 to 200 crore brand in the next three years.

Speaking about the future growth plans, Sushruthi Krishna,Co-Founder of Saaki, said, “Saaki is totally built on consumer love and confidence and we hope to reach the 100 crore club soon with their support. Our current focus is to expand our product line, ramp up our digital and social media presence. We aim to invest in customer-centricity to allow for optimal journey mapping, repeat business, and loyalty interventions.”

Popular south Indian actor and Co-Founder of Saaki, Samantha Ruth Prabhu, said, “It’s phenomenal to witness Saaki’s growth in the last few months despite my absence- all credits to Sushruthi and the team. Looking forward to actively participate in Saaki’s growth journey in the times to come.”

Apart from the brand website, Saaki is available on the top 4 marketplaces: Myntra, Nykaa Fashion, Flipkart, and Amazon.