brand | BRAND COLLECTION

“The Fold Collaborates with Artist Sue Arrowsmith on Limited-Edition Collection”

Published: November 2, 2023
Author: Fashion Value Chain

Women’s tailoring brand, The Fold, has unveiled its first product collaboration, and it’s an intriguing
one as it’s with British artist Sue Arrowsmith. This limited-edition collection comprises only six pieces
and has been designed in-house at The Fold’s London atelier. The capsule collection is crafted from
silk chiffons and jacquards with a shimmering winter palette, sourced from Lake Como, Italy. The
designs feature Arrowsmith’s signature willow motif, inspired by her “Dance Through the Darkness”
painting.

This collaboration reflects The Fold’s commitment to promoting female talent throughout the design
process. The brand has previously worked with highly skilled female artisans on hand-painted prints
and woven jacquards that are part of its collections.

Design Director Katya Maschenko was drawn to Arrowsmith’s use of color and texture, leading to
their collaboration on an elevated eveningwear capsule collection. The Fold, which originally focused on women’s workwear when it launched in 2012, has expanded to include occasionwear as well. The new collection is priced from £350 to £895 and is available on thefoldlondon.com and at the flagship London store in Chelsea. This collaboration highlights the growing trend of fashion-art partnerships in the industry.

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