- What inspired you to start Fashinza and how did you come up with the idea for your business?
As a co-founder of Fashinza, I joined Pawan Gupta and Abhishek Sharma with the vision to democratize the fashion supply chain and make it faster, agile, and sustainable using technology and machine learning. We believe that technology has the power to transform the way garments are designed and produced, and we have a strong team of professionals with extensive experience in fashion and technology to support our mission.
The idea for Fashinza came about during a road trip to Jaipur in 2019 when Pawan and Abhishek learned about the impact of the fashion industry on women’s employment. In a country known for its low participation of women in employment, Jaipur’s Indian ethnic apparel production industry not only provided livelihood but also respect for the women employed. This experience inspired us to reimagine the fashion supply chain, making it work for the artisans, women, and the planet to make the world a better place.
With our combined expertise in technology and fashion, we founded Fashinza, a cloud-based platform that is transforming the fashion industry by digitizing global supply chains and making sustainable sourcing easy and cost-effective for brands and every player in the supply chain. Our goal is to make sustainable sourcing accessible to every player in the fashion supply chain while supporting the artisans, women, and the planet.
- Can you explain how Fashinza’s end-to-end support system works, and how it helps to streamline the apparel manufacturing process for global brands?
Fashinza offers comprehensive support to fashion brands, starting from design to delivery, by leveraging industry expertise, advanced technologies, and a reliable network of suppliers and manufacturers. The support begins by understanding the brand’s requirements and providing data-driven design solutions based on market insights and trend forecasting. Fashinza works closely with the brand to create CAD and tech packs, which are shared for feedback and approval.
Once the design is finalized, Fashinza’s team of experts creates samples and prototypes to ensure feasibility for production. They also provide recommendations on materials and trims to optimize production efficiency and reduce costs. Fashinza maintains transparency throughout the production process by using advanced technologies such as AI and ML to monitor the process and ensure quality standards are met.
Fashinza collaborates with SMEs to ensure successful order delivery, and their end-to-end support provides global brands with a one-stop solution for all their apparel manufacturing needs. By working with Fashinza, brands can increase profitability and efficiency while reducing costs in a competitive marketplace. Finally, Fashinza takes care of logistics and delivery, ensuring that the product is delivered to the brand’s desired location on time and in optimal condition.
- How does Fashinza ensure transparency in its production processes, and what measures do you have in place to monitor these processes 24/7?
At Fashinza, we believe that transparency and visibility are critical factors in developing a sustainable and responsible supply chain. We ensure transparency in our production processes through accountability, which produces transparency, leading to change. We align priorities between brand teams and suppliers and turn data into action to monitor and optimize our production processes.
To make our first-tier supply chain completely visible, we list the sources of materials and products, telling our customers about the people and communities that make our products. We also regularly publish supply chain and sustainable reports on our website, which helps us stay accountable and transparent with our customers. To monitor our production processes 24/7, we use technology to track each product, from production to sale. There are now many software programs and apps that can help you track your supply chain, such as online tracking of shipments, inventory levels, and stages of creation. We leverage such technologies to monitor our production processes in real-time and take corrective actions as needed.
- Can you discuss the role that technology plays in your business, and how Fashinza is helping MSMEs to scale with technological guidance?
Technology plays a crucial role in our business as it enables us to streamline and automate various processes across the fashion supply chain. Fashinza is committed to providing technological guidance to MSMEs to help them leverage the latest tools and platforms for managing their operations more efficiently. Our goal is to empower small and medium-sized businesses with the tools they need to scale their operations and compete with larger players in the industry. We believe that by leveraging the latest technologies, we can help MSMEs to become more agile, efficient, and competitive in today’s fast-paced business environment. Our platform provides real-time visibility into every aspect of the supply chain, enabling businesses to make data-driven decisions and optimize their operations for maximum efficiency and profitability.
- How do you envision the future of the apparel manufacturing industry, and how is Fashinza positioning itself to stay ahead of industry trends?
We envision a future where the apparel manufacturing industry will be increasingly driven by technology, sustainability, and customization. At Fashinza, we are constantly working at staying ahead of these industry trends by investing in innovative technologies that streamline the supply chain, reduce waste, and improve the sustainability of the manufacturing process. By leveraging our expertise and resources, we are helping our customers to stay ahead of the curve and capitalize on the opportunities presented by these exciting new trends.
- Can you speak to some of the challenges that Fashinza has faced as a startup, and how you have overcome these challenges to build a successful business?
As a startup, Fashinza has faced several challenges that are common to any new business. One of the biggest challenges we faced was building a talented and motivated team with a diverse set of skills and expertise. Attracting and retaining top talent was crucial to our success, and we addressed this challenge by offering a culture of innovation, creativity, and learning, coupled with competitive compensation packages and employee benefits. Another was developing and implementing a robust and reliable technology infrastructure that could handle the complexities of our platform. This was particularly challenging since we wanted to build a platform that could scale rapidly, handle large volumes of data, and be resilient to cyber threats. To overcome this challenge, we invested heavily in building a robust technology infrastructure, hiring experienced technology professionals, and leveraging the latest cloud-based technologies. Another challenge was developing and maintaining strong partnerships with our suppliers and brands. This required building trust and fostering open communication channels to ensure that we were meeting our customer’s needs and providing quality products and services. We addressed this challenge by investing in strong supplier relationships, providing ongoing support and training to our suppliers, and implementing a transparent and collaborative production process.
- Finally, can you share any exciting developments or upcoming projects that Fashinza has in store for the future?
We are enhancing the agility of our platform by streamlining the fashion supply chain, with the ultimate goal of delivering better customer satisfaction. Our approach is to prioritize design, and leverage fast fashion using AI & Tech. Our aim is to create a sustainable and completely transparent fashion supply chain. To achieve this, we’re employing high-quality app software to digitize factories, minimize post-production delays, and proactively address quality issues. Fashinza’s data collection and delivery system not only significantly increases efficiency and throughput but also reduces waste, allowing manufacturers to achieve their sustainability goals.
