The Face Shop, a Korean cosmetic company, has introduced its travel-sized “mini collection” product line to the Indian market. The skincare-focused line targets consumers who are always on the go and provides items at a more reasonable pricing point.
According to a press release from The Face Shop, “These tiny essentials are a traveler’s delight, effortlessly fitting into carry-on baggage, beach totes, and portable vanity bags, perfect for college students or office goers.” “These powerful minis are bursting with potential, caring for your skin in every manner possible.”
The Face Shop in India will carry the range going forward, with prices starting from Rs 365. In addition to making its iconic items travel-friendly, the brand aims to inspire customers to experiment with new formulas without the pressure of committing to a more costly, full-sized product.
The “mini collection” includes the “Rice and Ceramide Emulsion” from The Face Shop, which is intended to brighten, moisturize, and enhance the texture of the skin. According to The Face Shop, Bollywood star Khushi Kapoor has given the product amazing praises.
The Face Shop’s “Chia B12 Hydro Cream,” which locks in skin hydration, and the “White Seed Brightening Serum,” which boosts skin radiance, are two more items that are now offered in tiny form in the Indian market. The line is now operational on the brand’s Indian direct-to-consumer e-commerce site.
