Collaboration honours the generational legacy of two American icons
October 07, 2024, Bengaluru –– Global denim brand Wrangler®, announced today a collaboration with the company behind the number one selling toy in the world: Mattel Inc.’s Hot WheelsTM. Bold denim, jackets, coveralls, and graphic tees in matching child and adult styles are all part of the nostalgic Wrangler®x Hot WheelsTM collection. A limited-edition Wrangler branded miniature die-cast ’85 Ford Bronco is also included.
After the huge success of Wrangler and Mattel’s 2023 Wranglerx Barbie partnership, the two have reteamed, this time for a streetwear line that encourages the next generation to take control of their lives and seize opportunities. The long heritage of Wrangler and Hot Wheels is displayed through motorsport-inspired motifs on traditional denim pieces and bright tees.
According to Holly Wheeler, vice president of international marketing at Kontoor, “partnering with Hot Wheels has been a collision of heritage and horsepower.” “Jumping on the motorsports comeback and spurred by the iconic American imagery and nostalgia of both brands, Wrangler® x Hot WheelsTM launches at full speed and ignites a cherished pastime enjoyed by generations to come.”
Shoppers Stop and Wrangler stores in India, as well as online at https://www.wrangler.in/collections/hot-wheels, are the places where you can buy Wrangler® x Hot WheelsTM. Prices start at INR 3,499 and go up to INR 14,999.To learn more about the Wrangler brand and upcoming collections, follow Wranglerindia.
About Wrangler
Wrangler®, of Kontoor Brands (NYSE: KTB), has been an icon in authentic American style for over 77 years. With a rich legacy rooted in the Western lifestyle, Wrangler is committed to offering superior quality and timeless design. Its collections for men, women, and children look and feel great, inspiring all those who wear them to be strong and ready for everyday life. Wrangler is available in retail stores worldwide, including flagship stores in Fort Worth and Greensboro, department stores, mass-market retailers, specialty shops, top western outfitters, and online. For more information, visit Wrangler.com.
About Mattel
Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain, and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie®, Hot WheelsTM, Fisher-Price®, American Girl®, Thomas & Friends®, UNO®, Masters of the Universe®, Monster High® and MEGA®, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming and digital experiences, music, and live events. We operate in thirty-five locations and our products are available in more than 150 countries in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential. Visit us online at mattel.com.
