Copenhagen Fashion Week, Copenhagen International Fashion Fair (CIFF), Dansk Fashion & Textile (DM&T) and Creative Denmark are joining forces for The Danish Edit.
The special cocktail reception will take place at Le Mary Celeste during Paris Fashion Week SS27 on 1 October.
The event will bring Danish brands together with international press, buyers and fashion industry stakeholders. It also aims to strengthen the global position of Danish fashion.
In addition, the initiative will support more Danish brands as they explore international markets and develop their export potential.
Danish Fashion Organisations Join Forces
The collaboration brings together four key organisations from Denmark’s fashion ecosystem.
Together, they will combine their networks, knowledge and resources. As a result, Danish brands can gain greater visibility and access to new business opportunities.
Sofie Dolva, Director, CIFF, said:
“The strength of Danish fashion lies not only in the individual creativity of our brands, but in what we can achieve when the industry comes together. The Danish Edit is an expression of that collective ambition – uniting our networks, knowledge and resources to connect brands with key international buyers and press, and support them in realising their global potential”.
CIFF Expands Its Paris Presence
CIFF’s continued presence in Paris is a key part of the initiative.
The organisation launched its first CIFF Paris showroom during Men’s Fashion Week in June. Going forward, CIFF plans to maintain a Paris presence twice a year.
The first showroom featured around 20 Nordic and international brands. These included Rains, OpéraSPORT, Tretorn and Woodbird.
The showroom occupied a three-storey space in Le Marais. It also hosted industry gatherings, breakfasts, podcast recordings and networking sessions.
The upcoming edition will build on this format. It will give participating brands a shared platform during a key period in the international fashion calendar.
Moreover, the showroom will help brands connect directly with buyers, press and industry professionals.
Cecilie Thorsmark, CEO, Copenhagen Fashion Week, said:
“There is such strength in coming together as an industry to champion Danish fashion internationally. Copenhagen will always be our home and our central meeting point, but it is vital that we also create opportunities to spotlight Danish brands beyond Copenhagen and bring their creativity, ambition and relevance to key international audiences. The Danish Edit is a good example of what we can achieve through collaboration.”
The Danish Edit Supports International Growth
The Danish Edit aims to turn international exposure into long-term commercial opportunities.
By combining their networks and resources, the four organisations will support Danish brands entering new markets. They will also help brands strengthen existing international relationships.
Furthermore, the initiative will create a stronger support network for brands already working internationally. It will also help other companies build connections for future expansion.
Thomas Klausen, CEO, Dansk Mode & Textil, said:
“The Danish fashion industry is already well established on the export markets, but we need to maintain this momentum and show the rest of the world just how much Danish fashion has to offer. The Danish Edit is a brilliant opportunity to give even more people the chance to experience our strong design DNA and international appeal, thereby enabling Danish fashion to translate this international attention into concrete business opportunities and growth.”
Creative Denmark Maps Danish Brands in Paris
Alongside The Danish Edit, Creative Denmark has developed a dedicated map of Danish fashion activity in Paris.
The map highlights Danish brands presenting their collections across the city during Paris Fashion Week. It connects showrooms and presentations to create a wider view of Danish fashion activity.
As a result, international press, buyers and industry stakeholders can discover the broader Danish presence in Paris.
Majken Kalhave, Executive Director, Creative Denmark, said:
“We’re proud to support an international initiative alongside three strong organisations that each play an important role in Danish fashion. The Danish Edit reflects the collaborative DNA that defines Denmark’s creative ecosystem and strengthens our shared international platform.”
Danish Fashion Builds a Stronger Global Platform
The Danish Edit forms part of a wider collaboration between CIFF, Copenhagen Fashion Week, Dansk Mode & Textil and Creative Denmark.
The organisations aim to strengthen Danish fashion in key international markets. They will do this by creating new platforms, connections and business opportunities.
The initiative also supports the continued international development of Danish brands.
AW27 Applications Close on 6 October
Applications for the Copenhagen Fashion Week AW27 Official Show & Presentation Schedule are also approaching their deadline.
Applications will close on 6 October. The schedule will provide another platform for Danish and international brands to present their collections to global fashion audiences.
