For 13 years, the cheerleaders on the team have been dressed by the bootmaker.
As part of an expanded agreement that will last for the next five years, the Dallas Cowboys have appointed Lucchese Bootmaker as the official boot of the team. As per the agreement, Lucchese will design a limited-edition Lucchese x Dallas Cowboys line.
The Dallas-based company Lucchese has been creating boots for the Dallas Cowboy Cheerleaders for the past 13 years. The Netflix series “America’s Sweethearts: Dallas Cowboys Cheerleaders” recently focused on the cheerleaders.
Doug Kindy, president of Lucchese, stated, “As two Texas-based institutions, our mutual appreciation of each other’s rich history and dedication to excellence strengthens the bond between Lucchese and the Dallas Cowboys.” This collaboration is about maintaining and fortifying a shared legacy rather than starting something new. Lucchese takes great satisfaction in promoting our trade, which has made us the obvious top pick for America’s Team. We both strive for greatness daily, and our legendary relationship will only strengthen the cultural significance we both possess.
The Dallas Cowboys, led by chief brand officer and co-owner Charlotte Jones, stated, “We value tradition and innovation greatly, both of which have helped propel us beyond’sport.'”” We are reflecting that innovation by growing our cooperation with Lucchese while also honoring Lucchese’s longstanding legacy of excellence and workmanship and sharing our core values of tradition and culture. Two cherished Texas-bred American institutions are fated to align.
In the 140-year history of Lucchese, there will be boots for ladies, men, and girls. Two men’s, four women’s, and one girl’s models will be in the line. The women’s collection will include the Gina boot, which is modeled after the cheerleaders’ boots, and the Victory, Legacy, and Five Point models. The Little Gina, the girls’ boot, will be a scaled-down version of that. Victory or Legacy will be available in the men’s line, and every model will have the official Dallas Cowboys star logo.
The Little Gina costs $275, while the Men’s Legacy or Women’s Gina costs $895. Tan, white, or navy will be the available colors. The adult models will be in stores by the end of August, but you can pre-order them now. October is when the girls’ footwear will ship.
