Mumbai, 10th July 2024: We are happy to announce the arrival of Max Factor in India. Coty Inc. (NYSE: COTY) (PARIS: COTY) is one of the biggest beauty firms in the world, boasting a portfolio of renowned brands in the areas of fragrance, color cosmetics, skin care, and body care. Partnering with House of Beauty, a specialty beauty retailer, and with global superstar Priyanka Chopra Jonas serving as the brand’s Global Ambassador, Max Factor will be showcasing its entire line of global bestsellers for the first time in India
Max Factor, hailed as the first Hollywood cosmetics brand, is renowned for its extensive history of innovation.With the invention of classic cosmetics including the first makeup for film, the first wand mascara, the first concealer stick, and the original lip pomade—now known as lip gloss—Max Factor has dominated makeup artistry for more than a century.
Kristina Strunz, Managing Director of Coty Southeast Asia and India, declares, “Max Factor is entering a new era of exciting growth in India.” We are thrilled to introduce our top-selling items to the Indian market, and as our global brand ambassador, Priyanka Chopra Jonas is leading the way.
“We’re thrilled to welcome Max Factor to the House of Beauty family of brands,” says Sanjali Giri, Chief Business Officer, House of Beauty. “Max Factor is bringing its ground breaking portfolio at powerhouse prices for the Indian market. We are committed to making the brand highly discoverable and accessible.
The Global Bestseller Collection
Facefinity All Day Flawless Foundation:Perfect for the Indian climate, it has a radiant, airbrushed finish and properties that are heatproof, waterproof, and humidity-resistant. This SPF20 foundation protects against pollution and blue light as well. For up to 30 hours of wear, its vegan, lightweight, and breathable composition works as a primer, concealer, and foundation.
Masterpiece 2 in 1 Lash Wow Mascara: includes a reversible brush for varying the length and volume of lashes. Its user-friendly design makes application flake-, clump-, and mess-free while smoothly reaching the innermost lashes. Vitamin E is added to a vegan, water-resistant recipe that is ideal for sensitive eyes. Select the wow effect you want with either of the two looks: volumized for lift or lengthened for separation!
Facefinity Compact Foundation: Delivers flawless coverage with the convenience of a powder. This vegan formula, infused with SPF 20, offers all-day hydration and a lightweight feel, perfect for touch-ups on the go.
