The Body Shop has selected Centric PLM to modernise its product development infrastructure and accelerate innovation across global operations.
The implementation will initially focus on project management, followed by expansion into artwork, quality, compliance and sourcing, creating a unified system across the UK, Asia, India and the Middle East.
Building a Unified Product Development Ecosystem
Founded in 1976 in Brighton by Anita Roddick, The Body Shop has long been recognised for its ethical approach to beauty, offering products made with natural and fairly traded ingredients.
Now operating in over 80 countries with nearly 2,000 stores, the company is strengthening its focus on operational excellence and sustainable growth, especially following its acquisition by Auréa in 2024.
Modernising product lifecycle management has become a strategic priority to support this transformation.
Why Centric PLM?
The Body Shop undertook a comprehensive search for a scalable solution to replace fragmented systems, including spreadsheets and disconnected tools.
Key objectives include:
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Creating a single source of truth for product data
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Improving cost visibility and governance
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Enhancing supplier collaboration
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Accelerating speed to market
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Supporting sustainability and compliance goals
Leadership Perspective
Hitesh Amin, Chief Technology & Transformation Officer at The Body Shop, said:
“Centric PLM was selected as a strategic platform to give us a single source of truth for product data globally, improving cost visibility, governance and speed to market. It integrates cleanly into our wider ERP, supply chain and data architecture, enabling better control across cost, quality, compliance and sustainability while providing the scalability needed to empower innovation and long-term growth. This is a deliberate investment in a platform that delivers measurable value today and future-proofs our product innovation engine.”
Fabrice Canonge, CEO of Centric Software, added:
“Digital transformation is now a business imperative — it is key to driving sustainable growth, agility and market leadership in a fast-moving beauty market. With Centric PLM as a foundation, The Body Shop is strengthening its position as a pioneer in ethical beauty by building a connected, data-driven product development engine that drives innovation, fairness and sustainable global expansion.”
Driving Digital Transformation in Beauty
The adoption of Centric PLM reflects a broader industry shift towards digitised, data-driven product development ecosystems.
By integrating workflows across global teams, The Body Shop aims to:
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Improve efficiency and collaboration
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Enable faster innovation cycles
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Strengthen supply chain transparency
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Align with its ethical and sustainability commitments
This move positions the brand to remain competitive in a rapidly evolving beauty market, where technology, agility and sustainability are increasingly interconnected.
