Beauty | Fashion Updates

The Body Shop Achieves Milestone: Entire Product Range Now 100% Vegan.

Published: January 6, 2024
Author: Fashion Value Chain

The renowned ethical beauty brand, The Body Shop, proudly announces a groundbreaking achievement as the world’s first global beauty brand to transition all its skincare, body care, hair care, makeup, and fragrance products to 100% vegan formulations. This significant milestone marks a remarkable journey since 2021 when the brand aimed for 60% of its products to carry the Vegan Society trademark.

The Vegan Society certification symbolizes a commitment to cruelty-free and animal-friendly cosmetics. With an increasing global demand for vegan beauty products, The Body Shop’s complete transition to vegan formulations aligns with this growing trend. In countries like India, where awareness regarding animal welfare is rising, the demand for vegan cosmetics has been on the rise. The certification process by the Vegan Society involves a rigorous assessment of all suppliers and
raw material manufacturers used in The Body Shop’s product catalogue. This meticulous validation
included over 4,000 ingredients across more than 1,000 products to earn the esteemed vegan
stamp.

Harmeet Singh, VP of Marketing E-commerce & Product, Asia South at The Body Shop, expressed the brand’s dedication to understanding the significance of vegan beauty for their customers. This monumental commitment highlights their move towards a more sustainable vision of beauty, resonating strongly, especially in India.

The Body Shop has been a pioneer in advocating against animal testing in cosmetics since 1989. While the global effort against animal testing continues, The Body Shop’s achievement of a fully vegan product range is a significant step forward in their commitment to cruelty-free beauty.

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