The Bear House, one of India’s most dynamic contemporary menswear brands, has officially opened its first store in Mumbai at Phoenix Marketcity, Kurla West. Spanning 1,500 sq. ft., this new flagship marks the brand’s entry into India’s fashion capital and represents its 5th exclusive brand outlet in the country.
Founded in 2017 by Tanvi and Harsh Somaiya, The Bear House has carved a niche in the menswear space with a philosophy grounded in minimalism, precision, and timeless appeal. Known for elevated essentials, its collection spans shirts, polos, tees, denims, outerwear, boxers, and accessories, all made from breathable fabrics with refined tailoring. The brand gained further recognition after its appearance on Shark Tank India Season 4 and continues to grow a loyal customer base through leading e-commerce platforms like Myntra, Ajio, Flipkart, and Amazon.
The Mumbai flagship reflects The Bear House’s philosophy not only through fashion but also through architecture. Inspired by the raw and protective essence of a bear’s cave, the space incorporates an award-winning design with an asymmetrical façade, bear-faced mannequins, and paw-print motifs. Inside, earthy tones and warm textures set a European-inspired yet welcoming atmosphere, while a cozy lounge near the fitting rooms highlights the brand’s focus on community.
Speaking on the launch, co-founders Harsh Somaiya and Tanvi Somaiya said:
“Mumbai has always been central to India’s fashion narrative, and opening our first store here is a milestone we deeply cherish. Having grown up in Bombay, the city holds a special place in our hearts and is one of the most important markets for fashion in the country. The Bear House is more than a clothing label — it’s an ecosystem of design, comfort, and community. Our flagship store, with its immersive cave-inspired design and award-winning architecture, brings this philosophy to life. We couldn’t think of a better city than Mumbai, with its energy and cosmopolitan spirit, to welcome customers into our world.”
The opening of this flagship store not only expands The Bear House’s retail footprint but also reinforces its mission to blend storytelling, design, and functionality into every customer experience. It marks the beginning of a new chapter in the brand’s journey to redefine menswear for the modern Indian man.
Store Address: The Bear House, Ground Floor, Unit No. G24A, Phoenix Marketcity, Lal Bahadur Shastri Marg, Kurla West, Mumbai, Maharashtra 400070
