TechnoSport Opens First Exclusive Brand Outlet in Jharkhand, Strengthening Eastern India Expansion
TechnoSport, India’s largest activewear brand, has strengthened its retail presence in Eastern India with the launch of its first Exclusive Brand Outlet (EBO) in Jharkhand. Located on the ground floor of Bindal Mall, Sonari, Jamshedpur, the new 2,200+ sq. ft. store increases the brand’s nationwide retail network to 66 outlets and marks a significant milestone in its regional growth strategy.
The outlet was inaugurated by Kumar Kushagra, Pankaj Kumar and Sahil Raj, bringing together notable personalities from Indian and Jharkhand cricket. The launch aligns with TechnoSport’s broader plan to strengthen its footprint across the state through a cluster-based expansion approach, while targeting approximately 130 Exclusive Brand Outlets across India by the end of FY27.
Jharkhand has emerged as an important growth market for the brand, supported by strong performance through its general trade network. Jamshedpur’s expanding organised retail landscape, growing population of young professionals, students and fitness enthusiasts, along with increasing demand for affordable performance apparel, makes the city a strategic location for TechnoSport’s retail expansion.
Further reinforcing its commitment to the region, TechnoSport recently became the Title Sponsor of the Jharkhand T20 League, the state’s first official franchise-based T20 cricket tournament organised by the Jharkhand State Cricket Association. Building on this partnership, the company plans to establish a stronger retail presence across key cities in Jharkhand.
Commenting on the launch, Puspen Maity, CEO, TechnoSport, said:
“The Jamshedpur store marks an important milestone in our expansion across Eastern India. The city’s growing fitness culture and demand for high-quality, affordable activewear make it a strong market for TechnoSport. We look forward to building a closer connection with consumers here and using this launch as a platform for wider growth across Jharkhand.”
The new outlet features TechnoSport’s latest range of performance apparel designed for training, fitness and everyday wear. The collection includes lightweight quick-dry T-shirts, breathable polos, stretch joggers and shorts, along with garments incorporating anti-odour technology and enhanced durability. Designed to suit Jamshedpur’s warm and humid climate, the range combines functionality, comfort and affordability for active consumers.
