TechnoSport, an activewear brand, has established its first flagship store in Coimbatore, Tamil Nadu, at R S Puram. The inauguration is part of the brand’s aim to open 15 to 16 additional flagship locations in fiscal year 2025.
“We are elated to launch our first flagship store in Coimbatore, which has always been a key city for TechnoSport’s growth,” stated TechnoSport co-founder Sunil Jhunjhunwala in a news statement. “This store will be the cornerstone of our whole corporate expansion strategy. We plan to increase brand presence by giving consumers a comprehensive experience of the brand, building a solid platform for long-term success.”
The new store houses TechnoSport’s whole line of performance clothing and apparel, emphasizing the technological qualities of its items through design and informative graphics. The brand chose Tamil Nadu as the location for its flagship shop because of its significant presence in general commerce, direct-to-consumer, and online marketplaces.
“We expect our exclusive stores to be the main force behind sales growth and brand presence,” said Sumit Santhalia, TechnoSport’s co-founder and director. “With premium hands-on shopping experiences, we are apprehensive that these new stores will engage customers more and develop loyalty towards the brand.”
TechnoSport wants to expand its physical presence in Karnataka, Tamil Nadu, Andhra Pradesh, and Telangana. The label will accomplish this by opening a variety of flagship locations, high-street and mall stores, and shop-in-shops during sporting events.
“Aside from the business perspective, we want to give consumers a larger-than-life experience with our products,” said TechnoSport CEO Puspen Maity. “Our exclusive boutiques not only help us expand the brand in the long run, but they also provide a genuine, hands-on experience, which is essential for an athleisure brand. We will use this to expand our omnichannel presence by efficiently combining online and offline mediums.”
