TechnoSport has strengthened its activewear leadership with its launch on Slikk, a 60-minute fashion delivery platform built for Gen Z and young millennials. The move marks a key step in the brand’s strategy to deepen engagement with India’s fastest-evolving consumer segment.
Slikk recently raised $3.2 million in seed funding led by Lightspeed and other investors. The platform focuses on speed, trend relevance and youth-centric shopping experiences, making it a strong fit for TechnoSport’s expansion goals.
150+ Styles Designed for Instant Demand
TechnoSport debuts on Slikk with more than 150 high-performance styles at an average selling price of ₹450. The range blends functionality, affordability and youth-focused design. The partnership allows the brand to serve spontaneous purchase moments, from sudden workout plans to quick sports sessions and everyday athleisure needs.
Through Slikk, TechnoSport will deliver across 80+ pincodes, increasing visibility among young urban shoppers whose buying behaviour is impulsive and lifestyle-driven.
Activewear Drives Platform Growth
Activewear remains one of the strongest categories on Slikk. Gen Z and millennial consumers now view fitness-inspired fashion as an everyday essential. The platform has recorded 30X year-on-year growth in items sold, reflecting rising demand for performance wear that combines comfort, function and trend appeal.
Q-Commerce Emerging as a Growth Engine
TechnoSport has already recorded around 60 percent volume growth across Q-commerce platforms in the last six months. As hyperlocal commerce expands, the brand expects Q-commerce to contribute nearly 20 percent of its total revenue in the coming years.
Leadership Perspective
Speaking on the partnership, Puspen Maity, CEO, TechnoSport, said, “Launching TechnoSport on Slikk is a strategic step towards serving India’s most dynamic and trend-conscious consumers, Gen Z and young millennials. Their preferences evolve rapidly, and their shopping behaviour is shaped by instant needs, lifestyle aspirations, and a desire for self-expression. Slikk’s 60-minute delivery helps us bridge that intent-action gap, enabling young shoppers to access high-performance activewear exactly when they want it. This partnership is not just about speed, it’s about relevance, connection, and meeting the youth where they are.”
