TechnoSport Expands into Kids’ Activewear
TechnoSport, India’s fastest-growing activewear brand, has officially launched its dedicated kids’ activewear collection on FirstCry. With this expansion, the brand focuses on providing performance-driven, comfortable, and affordable apparel tailored for children with active lifestyles.
The launch features over 300 styles, priced at an average of ₹400, ensuring affordability without compromising quality or performance. Furthermore, TechnoSport views kids’ activewear as a key growth pillar and expects it to contribute approximately 20% of total revenue in the next five years. FirstCry will play a central role in this strategy.
Rising Demand for Kids’ Activewear in India
The growing participation of children in sports, fitness, and recreational activities has significantly increased demand for specialized kids’ activewear. Parents now seek clothing that is not only stylish and comfortable but also designed to enhance performance.
By offering a dedicated landing page on FirstCry, TechnoSport ensures easy access, visibility, and trust for parents shopping for premium kids’ activewear. Additionally, the partnership bridges the gap between demand and availability, covering both online and offline channels.
Innovative Fabrics and Cutting-Edge Technology
TechnoSport’s collection features proprietary fabric innovations designed for children:
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Cotflex: Provides 4-way stretch with memory function for flexibility.
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Techno Dry: Enables quick-drying performance for active play.
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Matpiq: Offers a soft hand feel with a subtle matte finish.
Moreover, technologies such as TECHNOCOOL+ for temperature control, TechnoGuard for antimicrobial protection, and UPF 50+ for sun protection further enhance comfort, hygiene, and durability. These features ensure that the apparel is ready for both intense workouts and everyday wear.
Brand Perspective
Puspen Maity, CEO of TechnoSport, explained, “While adult activewear is widely available, children’s needs are still underserved. With more kids embracing fitness and sports, performance-driven, comfortable activewear is essential. FirstCry, with its extensive reach and credibility, is the perfect partner to make this collection widely accessible across India.”
Market Outlook
India’s activewear market is projected to reach USD 29.9 billion by 2030, growing at a CAGR of 12.2% from 2025. Kids’ activewear is emerging as a high-potential category, reflecting the rising importance of children’s participation in fitness and sports. TechnoSport aims to meet this demand while ensuring parents can conveniently access high-quality performance apparel through FirstCry’s online and offline stores.
