-By Ankita Dutta.
The social media platform utilized by the German company was Instagram, where an image of the India cricket team’s shirt was posted for fans to admire. Adidas accompanied the photo with the announcement, “Behold the latest wardrobe for Team India; a shirt that represents an iconic moment and stadium.”
Sportswear giant Adidas has unveiled the first look of Team India’s new jerseys, keeping the famous three stripes for kits for all formats of the game. The German firm revealed an image of the India cricket team’s shirt on Instagram and used the Wankhede stadium as the backdrop for the jersey unveiling, calling it an iconic moment.
Last month, the Indian cricket board (BCCI) confirmed that Adidas, the global sportswear brand, would be the kit sponsor for the India men’s and women’s cricket teams across multiple age groups in a multi-year partnership. The BCCI also stated that Adidas would design and manufacture jerseys, kits, and other merchandise for all of India’s cricket teams.
On June 7, at the Oval in London, the India men’s cricket team will have the honor of being the first to sport the new Adidas uniform as they take on Australia in the World Test Championship final. The BCCI unveiled Team India’s new training kit on May 25 and has since shared pictures of players wearing the new training kit.
India players, including Rohit Sharma and Virat Kohli, have been training at the Arundel Castle Cricket Club in Sussex ahead of the big summit clash. The BCCI announced a five-year deal with Adidas, giving the sportswear major exclusive rights for manufacturing kit across all formats of the game. From June 2023 onwards, the Indian cricket team will be flaunting the iconic three stripes for the very first time, and they will be revealing their brand new kit during their participation in the World Test championship Finals.
Fans of the Indian cricket team have expressed excitement at seeing their favourite players in the new Adidas kit. This Jersey launch has been a significant moment for the sportswear brand as it has been working with India’s cricket teams across all levels. The new Adidas kit will likely provide the team with greater style and comfort as they compete on the global stage in the years ahead.
In conclusion, India’s partnership with Adidas has given the sportswear company the opportunity to work with one of the world’s most recognisable cricket teams. The new kit has been designed to ensure that players have the best possible clothing while playing in challenging environments. With the launch of the new Adidas kit, fans of the Indian cricket team will be enthusiastic to show their support for the squad as they compete for championships and trophies around the world.
