The limited-edition tote bags will launch at all Mumbai stores beginning today
Starbucks India announces an exclusive product partnership with famous couturier Anamika Khanna as it celebrates the opening of its 100th location in Mumbai, where it started its adventure 12 years ago. Set against the city’s renowned skylines, heritage, and local culture, this collection consists of 16 tote bags that showcase Khanna’s trademark design approach and capture the spirit of coffee, connection, and discussion.
The partnership brilliantly conveys the essence of Mumbai while honoring the diverse neighborhoods that contribute to the city’s lively personality. Every design creates a distinct mood, from the timeless beauties of Fort’s ancient buildings to Bandra’s graffiti and street art, Andheri’s unrelenting bustle, and Mumbai’s reputation as the city of dreams.
The Anamika Khanna + Starbucks tote bag collection is available across 16 key locations – Andheri, Bandra, Borivali, Chembur, Colaba, Fort, Juhu, Kandivali, Malad, Mulund, Mumbai, Navi Mumbai, Parel, Powai, Thane and Worli, offering customers a chance to own a piece of this artistic tribute to Mumbai.
With three handles, you can carry this multipurpose tote bag in 16 different patterns as a regular bag, tote, or detachable crossbody. It also has metal hooks for the detachable strap and snap fasteners on both sides to let you lower the bag’s overall size when necessary. With two slip-in pockets for stationery and accessories, one slip-in pocket for an umbrella in case of sudden Mumbai rains or a bottle of water during the summer, and another zip-in pocket to safely hold your wallet and credit cards, the interior has been painstakingly constructed. There’s also a metal hook inside to keep your keys close at hand.
The celebration of Starbucks’ 100 locations in Mumbai highlights both the city’s passion for coffee and its residents’ unwavering spirit. Our partnership with Anamika Khanna creates a product line that varies into 16 personalized works against the backdrop of a thriving culture. Each of which, via its design language and essence, is inspired by a distinct Mumbai neighborhood and is united by Anamika’s imaginative vision. stated TATA Starbucks CEO Sushant Dash.
Anamika Khanna commented on the partnership, saying, “It has been great to work with Starbucks to celebrate their 100-store milestone in Mumbai. Each of these tote bags’ designs tells a narrative and reflects the lively energy and many cultures of Mumbai’s districts. Starbucks has completely changed the way we drink coffee in India, changing each cup into a time spent together. This partnership honors the city’s vibrant atmosphere as well as the communities and discussions that Starbucks has sparked. It combines coffee, creativity, and culture.
The limited-edition tote bags are priced at INR 2400 and available at all stores in Mumbai