Tata Neu HDFC Bank Credit Card Surpasses 2 Million Issued Cards, Expands Customer Reach
In a groundbreaking achievement, the Tata Neu HDFC Bank Credit Card has reached 2 million cards issued, marking its status as one of India’s most preferred co-branded credit cards. This significant milestone, announced on March 27, 2025, highlights the card’s success in providing a seamless rewards experience and strong customer loyalty since its launch in August 2022.
The card’s market impact is substantial, with 13% of net new cards issued in Q3 FY25, showcasing its strong foothold in the industry. Its simple and transparent rewards system has earned it widespread acceptance, catering to everyday customer needs and offering benefits across Tata Neu’s ecosystem.
Key Achievements:
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2 Million+ Cards Issued: A testament to its market popularity and customer preference.
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13%+ Market Share: Capturing over 13% of net new cards issued (Q3 FY25 data), one of the highest for co-branded cards.
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Unified Rewards Ecosystem: Integrates rewards across essentials like groceries, medicine, utilities, and lifestyle offerings like fashion and travel.
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High Engagement: Over 12 million monthly UPI transactions, totaling INR 800 Crores in spend.
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Diverse Spending: Top categories include grocery, fuel, and utilities, constituting almost 30% of total spends.
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Strong Digital Adoption: Seamless onboarding and instant approvals, tailored for modern digital users.
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Nationwide Reach: Popular in both metro and smaller cities, appealing to various demographics.
Gaurav Hazrati, Chief Business Officer, Financial Services, Tata Digital, shared:
“Surpassing 2 million Tata Neu HDFC Bank Credit Cards issued reflects the trust and loyalty of our customers. We’re committed to continuously improving the experience for our growing base of NeuCard holders.”
The card offers up to 10% savings, accelerated NeuCoin earnings, and exclusive privileges across multiple categories, from travel to electronics. With benefits like IHCL Silver Membership and lounge access, it caters to discerning customers seeking value in everyday spending.
Parag Rao, Country Head – Payments, Liability Products, HDFC Bank, added:
“The Tata Neu HDFC Bank Credit Card transforms spending into rewarding moments, thanks to its digital-first approach and strong value proposition.”
The Tata Neu HDFC Bank Credit Card is available in both RuPay and Visa variants, making premium digital payments accessible across India.
