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Tata Group’s Zudio Continues Expansion with Palanpur Store Debut in Gujarat

Published: January 11, 2024
Author: Fashion Value Chain

Tata Group’s Zudio brand recently unveiled its inaugural store in Palanpur, marking a significant stride in its network expansion across Gujarat, tallying up to a total of 72 stores within the state. This new outlet showcases an extensive assortment of western-style men’s and women’s value fashion along with a range of accessories, exclusively under the Zudio brand.

Expressing enthusiasm about this milestone, Rashmi Patel, Director of DRC Multi Project Private Limited, took to LinkedIn to announce the grand opening at the S9 Imperial, nestled within a mixed-use development site in Palanpur.

The store’s interiors, highlighted in a video by local vlogger Mukesh Modh on Facebook, exhibit a spacious layout with a bright, white ambiance accentuated by mirrored columns. Emphasizing its focus on value fashion, the store prominently displays garment prices and showcases vibrant posters featuring the latest collection campaigns.

Zudio has established a robust retail footprint in Gujarat, boasting 25 outlets in Ahmedabad, as reported by India Retailing. Furthermore, the brand has extended its presence to several smaller cities across the state, including Anand, Bharuch, Bhavnagar, Gandhdham, Gandhinagar, Godhra, Jamnagar, Mehsana, Nadiad, Rajkot, Sanand, Surat, Vadodara, and Vapi.

Having announced ambitious plans to introduce 130 new physical stores this calendar year, Zudio, initiated by Tata Group in 2016 with its inaugural store in Bengaluru, has rapidly expanded its reach. Presently operating a total of 453 stores throughout India, the brand’s ongoing expansion underscores its commitment to meeting diverse fashion preferences and catering to various regions’ evolving style needs.

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