~This strategic partnership will allow Rediff users an easy access to the magical shopping experience offered by Tata CLiQ~
National, 8th January, 2023: Tata CLiQ, India’s leading e-commerce platform, is partnering with
Rediff.com, a pioneering news, entertainment, and shopping portal, for an exclusive collaboration
allowing Rediff users easy access to shopping on Tata CLiQ starting January 5, 2024. With this
strategic move, Tata CLiQ aims to target a much wider and newer cohort of consumers, thus
strengthening its reach further.
As part of this partnership, the shopping icon on Rediff’s homepage will lead users to a Rediff
shopping site powered by Tata CLiQ. Users can browse and shop from a wide range of curated and
trendiest products from leading brands across fashion and lifestyle, unlocking the magical shopping
experience.
Gopal Asthana, Chief Executive Officer, Tata CLiQ, said, “We are thrilled to embark on this exciting
partnership with Rediff. Our objective in joining forces with them goes beyond collaboration; it is
about creating a symbiotic relationship that benefits the end consumer. In expanding Tata CLiQ’s
reach through this tie-up by targeting new customers in India and abroad, we are also offering
shoppers a fresh, immersive way to discover and access our diverse range of products. The
partnership with Rediff validates the brand’s commitment to delivering a magical shopping
experience through innovative collaborations for our consumers. We are looking forward to this
partnership and making it a fruitful one.”
Ajit Balakrishnan, Chairman & CEO, Rediff.com India Ltd. added, “With this partnership, we are
excited to offer our users, across geographies, a delightful shopping experience and discovery of the
latest trends in fashion and lifestyle from two of the most trusted names in the media and digital
commerce space in India. The shared commitment to brand-safety, innovation, customer-centricity,
and elevating the online shopping experience makes this partnership a significant step forward in the
ever-evolving e-commerce landscape.”
To celebrate this partnership, users shopping on Tata CLiQ for the first time can avail a flat 200 off on
their purchase. *T&C apply
Shop now – https://shopping.rediff.com/tatacliq
About Tata CLiQ:
Tata CLiQ is your ultimate shopping destination for contemporary fashion trends. With 4000+ brands
from India and around the world, we offer a wide range of products to complete your look. From
unique style expressions to trendy shoes and cool electronic accessories, Tata CLiQ has it all. Explore
exclusive offerings from renowned brands like Hoka and Westside, along with fashionable products
in beauty, home decor, and jewellery available only on our platform. You can enjoy an enhanced
online shopping experience with authentic products from authorized sellers, all from the comfort of
your home. Shoppers can also earn Neu coins on every purchase that can be redeemed across
various Tata enterprises, including online grocery, medicines, flights, and hotels. So what are you
waiting for? Get CLiQing!
